Cookies and browser storage

1. Our public information pages

Cookies are small files a website can store on your device. Similar technologies include browser local storage and session storage. These technologies are different from ordinary server logs created when a page is requested.

With your choice in our cookie banner, we use Google Analytics to understand website use and Google Ads to measure which advertisements lead to completed bookings. Analytics uses the Performance category; advertising measurement uses the Targeting category. These optional tags remain off until you accept the relevant category. Netlify hosts our pages and processes technical request information as described in our privacy notice.

We use CookieScript to display our cookie choices and remember your decision in a first-party cookie named CookieScriptConsent. It remembers your choice for 30 days, unless you clear it sooner. This preference cookie is necessary to respect your choice and avoid repeatedly asking you. The banner loads from CookieScript's servers, which receive technical request information such as your IP address and browser information. See CookieScript's privacy policy.

Pages with online booking load the separate AECCO booking service inside a booking window. Its essential session storage and the address or payment services you choose to use are explained below. This notice applies to the AECCO site described here; another website you visit has its own settings and notice.

2. Essential booking session storage

The booking service uses browser session storage named aecco.booking.v15 on aecco-booking.netlify.app. It keeps the in-progress journey and contact details, booking identifiers, access token and checkout status so that you can move through the booking steps, return from payment and recover the same reservation without accidentally creating a duplicate. When you continue from aecco.co.uk to payment, essential session storage named aecco.booking.return.v1 also keeps the reservation recovery details on the main website so that you can return to the same booking. The recovery copy is used for up to 24 hours within the browser session and is cleared when you start another reservation from its confirmation.

This storage supports the booking service you request. It is not used by AECCO to track you across unrelated websites or to target advertising. It normally lasts for the browser tab's session; some browsers restore sessions, so closing and reopening a browser may restore it. You can clear the booking site's data through your browser settings.

Blocking or clearing this storage can interrupt booking or remove the local recovery information. It does not cancel a reservation, reverse payment or erase records already held by AECCO. Contact us with your booking reference if you need help. Do not use a shared device without clearing your own session afterwards.

3. Address lookup and payment services

When you use address suggestions or address lookup, the booking service connects to Google Maps Platform. Google receives the search or location information needed for that feature and technical information about the request. A current-location feature requires your browser permission; you can refuse and type an address instead. Google's own technologies and retention practices are explained in its privacy notice.

When you continue to secure payment, Stripe's checkout may use cookies and similar technologies for the payment session, security, fraud prevention and any additional features you choose. Stripe explains these in its cookie policy and privacy notice. Stripe's settings and choices apply on its checkout pages.

We do not treat acceptance of booking terms as consent to optional cookies or marketing. If we add a non-exempt storage or tracking technology that needs consent, it must remain off until you make that choice, with an equally accessible way to refuse or withdraw consent.

4. Optional analytics and advertising measurement

If you accept Performance cookies, Google Analytics receives information such as pages viewed, browser and device information, quote results, checkout starts, telephone-link clicks and confirmed booking events. If you accept Targeting cookies, Google Ads receives confirmed booking value, currency and an opaque transaction identifier to measure advertising results. Google also receives technical request information, including IP address, and may use advertising click identifiers. These measurements do not include customer names, email addresses, phone numbers, precise journey addresses or booking access tokens. We have not enabled enhanced conversions or personalised advertising signals.

Google may set first-party cookies including _ga and _ga_* for analytics and _gcl_* for advertising attribution. We configure analytics cookies for up to 90 days; Google advertising click cookies generally last up to 90 days. With the corresponding consent, local storage named aecco.measurement.sent.v1 remembers reported transaction identifiers for up to 90 days to avoid counting the same booking again. Expired entries are removed when the record is next used. Browser settings can shorten these periods.

With Targeting consent, Google also uses browser local storage named _gcl_ls to store advertising click information and help link an advertisement click to a later booking. This is optional advertising measurement storage, not strictly necessary booking storage. Unlike cookies, local storage has no automatic browser expiry and can remain between visits until removed by the scripts that manage it or cleared through your browser's site-data settings. The cookie lifetimes above do not specify a retention period for _gcl_ls.

You can change your choices through Cookie settings at any time. Subsequent optional event reporting stops for the categories you withdraw. Refusal does not prevent booking. Google explains its processing in its privacy notice and information about partner sites.

5. Your choices and contact details

Use Cookie settings in the footer to reopen the banner and change or withdraw your choice at any time. You can accept or reject optional cookies; refusing them does not prevent you from requesting a quote or making a booking. Essential booking storage is separate from optional marketing consent. If the banner is blocked by your browser or cannot load, we keep optional advertising and analytics consent denied.

Your browser can show and delete stored site data, block cookies and manage location permission. Essential booking storage may be needed for online checkout; you can contact AECCO if your browser settings prevent you from using it.

For a question about storage or privacy, email hello@aecco.co.uk or call 0333 016 3690. The controller is AECCO LIMITED, company number 05375363, Craigmore, Keighley Road, Colne, BB8 7HF. Read our privacy notice for your data protection rights and our booking terms for reservation and cancellation information.

This notice was updated on 8 October 2026. We will update it when the website's storage or tracking changes.